What makes you decide to click on an email campaign? Is it the subject line? Is it because you saw your name in the subject? Is it because it was from a trusted resource? If you're anything like us, you suffer from FOMO - Fear Of Missing Out! What if this email could teach you something and you deleted it!? Personalization Have you spent a lot of time testing your email campaigns to find out what makes people click? Studies have shown that readers are 26% more likely to open emails with personalized subject lines. Personalized emails resonate better with readers, so taking the time to personalize your subject lines and deliver relevant content to each reader is essential. It's true, consumers don’t want to be treated like a number. Instead, they want to be treated as the individual that they are. And when businesses take the time to personalize content, messages, and subject lines to their readers, consumers feel known and seen—ultimately driving up campaign engagement. A/B Testing A/B testing, also known as split testing, is a way of working out which of two campaign options is the most effective in terms of encouraging opens or clicks.
In an A/B test you set up two variations of the one campaign and send them to a small percentage of your total recipients. Half of the test group is sent Version A, while the other half gets Version B. The result, measured by the most opens or clicks, determines the winning version. Some email marketing platforms like Mailerlite (used above) have the ability to run your split campaign, automatically choose the winner and then send it out to the remaining subscribers, all while you sip your favorite beverage. Have you tried personalizing and/or split testing your email campaigns? Do you think your customers would be more likely to respond?
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