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Case Study: Essential Search Optimization Services

ROAM's Success Story: How Our SEO Agency Catapulted a Wolfdog Sanctuary's Organic Search Traffic by 7X in Just 90 Days


Search Engine Marketing and SEO engine optimization services
ROAM Wolfdog Sanctuary

ROAM is a non-profit 501c3 educational facility that provides a permanent home to 13 wolfdogs living in large, natural enclosures. Visitors are invited to schedule private educational tours, meet the friendly wolfdog ambassadors, and learn about the importance of wolfdog rescue and conservation.

 

While the sanctuary offered incredible in-person experiences, ROAM’s online presence was falling short and they needed some help with their search engine marketing.

That’s when Jodi, the founder of ROAM, reached out to me. She explained that her website was difficult to navigate, lacked SEO, and left her feeling overwhelmed as she tried to increase online bookings. She was looking for SEO search optimization services and guidance for ongoing growth.

Ready for a change, we jumped right in.

Search Optimization Services: The Foundation for Organic Growth

Our first priority was to improve the website’s design, bringing calls to action to the forefront to make it easier for visitors to book tours and donate. We also updated the layout and optimized the content with targeted keywords to ensure ROAM was being found by people interested in wolfdog sanctuaries, educational tours, and conservation efforts. We improved the website’s technical SEO, including site speed and mobile optimization, and tackled indexing issues that were preventing it from ranking well in search engines.

The results? A 7X increase in organic search traffic within just 90 days of implementing SEO strategies. Visitors were not only finding the sanctuary online but also booking more tours and supporting the cause.
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(SEO Implementation completed in May 2024) Report shows Organic search traffic surged 7x, with a 600% increase! April site sessions were benchmarked at 190 and skyrocketed to 1,405 in September!

Building on this success, Jodi has taken ownership of ROAM's digital presence in exciting new ways. After spending time with our SEO Consultant, Jodi was armed with the SEO guidance she needed to promote ROAM's newly launched online store, which offers unique, wolf-themed products to support the sanctuary. In addition, Jodi is spearheading a new fundraising effort for the construction of a much-needed wolf enclosure. She plans to keep supporters updated weekly on the financial progress and construction milestones through the website, encouraging everyone to follow along as the project unfolds.

By consistently adding fresh content about the enclosure project and updates to both her website and social channels, Jodi is not only keeping her community engaged but also strengthening ROAM's SEO and marketing performance—ensuring that the sanctuary remains visible and accessible to an even wider audience.

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This chart reveals impressive keyword growth for ROAM in organic search: from zero to 427 keywords in just 6 months, with 28 keywords now ranking in the top 1-5 positions as of October!

Jodi's story is a great example of how a clear, effective SEO strategy can breathe new life into a non-profit’s online presence, helping them achieve their mission while reaching new supporters.

 

Your Mission, Amplified

Whether you're running a non-profit, a small business or a dental practice, our SEO services can take your online visibility to the next level. 


Ready to reach more people and make a greater impact? Let's get started today and transform your website into a powerful tool for growth!



"Wendy saved the day with our online presence. I run a wolf sanctuary and have no techie skills whatsoever. I asked her to “do what she does” and help our furry little slice of the internet have a presence online. She cleaned up our website and made it gorgeous, she did all our search engine marketing and optimization, set up our Google Ads and now everything works great and our website is receiving more attention than it ever has. It’s incredible. She is truly a genius in this arena. We will be using her for a long time to come and I believe wholeheartedly that she wants her customers to succeed." - Jodi Woolard, ROAM Wolf Santuary

🌟28 Keywords ranking in Top 1-5 organic search results in just 6 months!


 

 

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