If you are a new practice owner looking to optimize your practice website, you're in luck! We're sharing 5 key steps on how to conduct effective keyword research for medical SEO, emphasizing the importance of relevant keywords for improved search engine rankings and increased web traffic.
Whether you choose to do this yourself or hire us to conduct the research, you will have a better understanding of the process we've implemented for our Search Engine Optimization programs.
The process is broken down into five key steps:
1. Create a List of Seed Keywords:
Seed keywords are fundamental terms that broadly define your business.
Look through your website and catalog to identify keywords that best describe your products or services.
Example: For a dental site - veneers, dental implants, teeth whitening, free dental exam
2. Find More Keyword Ideas:
Utilize tools such as Google Ads Keyword Planner, Google Search Console, Google Trends, and Rank Tracker to expand your keyword list.
Google Ads Keyword Planner helps generate keyword ideas and provides search volume, competition, and bid range information.
Google Search Console helps monitor existing keywords, focusing on underperforming ones.
Google Trends offers insights into keyword popularity and seasonality.
3. Filter Your Data:
Use Rank Tracker to filter and refine your keyword list based on parameters such as search volume, keyword difficulty, keyword length, and irrelevant words.
Remove keywords with low search volume and filter out irrelevant terms.
4. Segment Your Keywords:
Segment keywords based on semantic relevance, search intent, and other criteria for effective organization.
Semantic segmentation groups keywords of similar topics together.
5. Build a Keyword Map:
Check URLs ranking in Google to identify existing ranking pages for specific keywords.
Pay attention to keyword difficulty and page strength to optimize content accordingly.
Map keywords to landing pages, considering both existing and new pages, to create a structured keyword map.
Keyword research for medical SEO can be time-consuming, however, it is an extremely important part of your overall search engine marketing strategy. See our SEO blog posts for more practical tips for efficient SEO planning and implementation.
Key Resources:
Tips:
Regularly monitor and adapt your keyword strategy based on performance.
Consider search intent when mapping keywords to landing pages.
Use filtering options in Rank Tracker to refine and manage your keyword list efficiently.
Why Wix is our #1 Choice for SEO
Wix's SEO team works closely with leading search engines like Google and Bing to ensure your websites can always be accessed by web crawlers. It's like having an additional technical SEO team working for your business around the clock, monitoring issues and responding to SEO opportunities.
Plus, the backend of all Wix sites are continuously optimized to ensure they stay aligned with Google's technical requirements. This means that with the right SEO strategy in place, your site will be in a great position to secure some prime real estate at the top of Google's search results.
➡️Learn more in this free download.
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